Jun 21, 2021
In this podcast, Karim Nurani welcomes Sujoy Sarkar, Head of Corporate Development at BYTON along with Christopher Han, General Partner, and Nick Kinports, Managing Principal of Grant Barco Capital to discuss The consumer-packaged-goods (CPG) industry and how it is a very timely sector for venture investing.
Discussion Includes
The consumer-packaged goods (CPG) industry is a very timely sector for venture investing because the direct-to-consumer model of distribution has lagged behind in the food and beverage sector, compared to other startup businesses.
Grant Barto Capital is a new VC firm in CPG. It acts like a startup accelerator, where a key focus is enabling new companies to reach key networks of distributors and retailers. It's important to be aware that you never really own your methods of sales or customers.
Companies rely heavily upon distributors to create brand awareness and build market share. Even companies using e-commerce channels have to put in a lot of effort to build brands in the direct-to-consumer model. The VC firm still finds it necessary to help companies build the links to do warehousing, distribution, fulfillment, etc.
Grant Barto is running a VC fund, not managing a portfolio company's marketing process directly. But distributors and retailers can only consider four or five new sales pitch ideas in a day, so they'll tend to work with the people that they are already comfortable with. This is where the VC fund's close links with the CPG distribution network come into play.
The typical portfolio CPG company in their portfolio has been in business for two to five years. The exit strategy is generally to purchase by large food and beverage conglomerates like Anheuser-Busch, Coca-Cola, Unilever, etc. which are constantly seeking out new products and markets.
Listen up on June 22 at GIC for a hint about a major new product launch, which Grant Barto has waiting in the wings.
About Our Guests:
Sujoy
Sarkar
Director Corporate Development at BYTON
General Partner of Grant Barco Capital
Managing Principal of Grant Barco Capital
About Our Host:
Karim Nurani
Investor and Entrepreneur
Chief Strategy Officer, Linqto
Fearless innovator. Perpetual student. Equal parts irrepressible and curious, always scanning the horizon for a better way. This is how Karim Nurani is routinely described by those who know him best.
This particular handful of traits has served him exceedingly well across three decades as an entrepreneur, investor, and advisor. It’s a journey marked by the formation and successful guidance of over a hundred startups from mining to process manufacturing, leadership in a number of top venture firms, and lucrative forays into markets as diverse as IoT, GreenTech, SAAS, and FinTech. His special power is a rare ability to embrace the multiplicity of perspectives and mindsets that coexist in the business realm—entrepreneur, executive, investor; early-stage, IPO, and established enterprise.
A great believer in the law of mutual attraction, he puts a great stake in relationships with like-minded thinkers across sectors and around the globe—an endless source of inspiration, knowledge, and exciting opportunity.
Find Karim on LinkedIn https://www.linkedin.com/in/karimnurani/
About Our Linqto Private
Investing:
To
continue learning about digital assets and trends in private
investing, we also invite you to register for our Global Investor
Conference, taking place on June 22nd, 2021.
Linqto enables accredited investors to invest in pre-IPO companies
like Tealium and Standard
Cognition in a matter of minutes using our mobile app
or website. We invite you to sign-up on the Linqto website or on
our free app on your Apple or Android device.
About This Podcast:
This podcast and related links are for education and entertainment purposes only. Linqto does not make any warranties about the completeness, reliability, and accuracy of any links and information provided in correlation with this podcast. Any action taken by the listener or reader, which is based upon the information provided in the podcast or related links, is strictly at the individual’s risk.